Privacy policy

Last updated: September 24, 2026

SellMCM is a lead-capture and deal-routing service: you submit a piece of furniture, dealers make offers, you pick one, and we introduce you so you can close the deal directly. We are not a store, a marketplace, or a payment processor. We don't sell inventory, we don't run a checkout, and we never handle money, escrow, or shipping between a buyer and a seller. This policy describes what we collect and how we use it. If you are a California resident, see Your California Privacy Rights below.

Information we collect

We collect personal information through our website, our furniture-submission form, seller and dealer accounts, and your communications with us. What we collect depends on how you use SellMCM:

Sellers — your name, email address, phone number, and zip code; photographs and descriptions of the piece you submit; and the pickup address you provide when you accept an offer. You never place an order, check out, or pay us anything.
Dealers — your business name, contact details, operations zone, offer and deal history, and payment-card information. Card details are collected and stored by our payment processor (Stripe); we do not store full card numbers.
Messages — the content of messages you send and receive through SellMCM's messaging (with a seller, a dealer, or us), and related information such as who sent a message and when. See Messages below.
Everyone — technical information such as IP address, device and browser data, and website-usage information, used for security, abuse prevention, and keeping the site working.

Photos you submit

If you submit photographs through our sell-your-furniture form, we use them to evaluate and identify the pieces you offer, to communicate with you about your submission, and — if your piece is routed to our dealer network — to share with matched dealers (together with the piece's city and state) so they can make offers. We do not use submitted photographs to train artificial-intelligence models unless you have separately and affirmatively agreed, and we do not use them for facial recognition or other biometric identification. We do not publish your submitted photographs. If a photo contains an identifiable person, we exclude or obscure it before any dealer sharing.

For photographs you do not opt into the AI-training permission described below, we keep them only as long as we need them to evaluate your piece and support your submission. Once your submission reaches a final state — declined, withdrawn, expired, or a completed deal — and a retention period has passed (currently 45 days, and always after any dispute-resolution window has closed), we delete the photograph files. We retain only the non-identifying details you provided about the piece and a technical fingerprint of the image (a one-way checksum — not the image itself, and not any facial or biometric data).

If you affirmatively opt in to the separate AI-training permission described in our Terms (§4.3), your photos may also be retained and used to build, train, evaluate, and improve our furniture-identification systems — including reference indexes and machine-learning models. Photos retained under that permission are kept for as long as they remain in use for that purpose. This permission is entirely optional and off by default; you may withdraw it for future use from your submission page at any time (or by contacting us), which stops new use of your photos but does not unwind indexes or models already built.

Messages

Messages sent through SellMCM are not private from SellMCM. We may monitor, filter, review, and store the messages you send and receive through the service — by automated means, and by our personnel where a message is flagged — to detect and prevent fraud, abuse, spam, sharing of personal contact information, off-platform solicitation, and other violations of our Terms (§4.9); to record non-personal facts about the items discussed (such as maker, date, materials, dimensions, and condition); and to operate, secure, and support the service and comply with law. Messaging is available only to registered account-holders, and our Terms describe these practices.

Before an offer is accepted, messages between a seller and a network dealer are relayed through SellMCM, and we screen them to protect the blind-offer process — we may hold, redact, or block a message that would reveal a party's identity or contact information. On these pre-acceptance conversations, we may use automated and artificial-intelligence tools (a "concierge") that read the messages to relay them, suggest replies, or prompt for details the other party is likely to want. If we use an outside provider for this, that provider is contractually bound not to retain the content and not to use it to train its own models.

We do not use the content of your messages to train machine-learning or artificial-intelligence models unless every participant in the conversation has separately and affirmatively opted in (Terms §4.10). For messages exchanged directly between buyer and seller after an offer is accepted, we also require that every participant acknowledged our continued presence in the conversation at acceptance, and we use them only in de-identified, aggregate form. That permission is optional and off by default. If a participant has not opted in, we may still record non-personal facts about the item, but not that participant's message text.

We keep messages for as long as the related submission or account is active, and afterward only as needed to resolve disputes, prevent fraud and abuse, enforce our Terms, and comply with legal and record-keeping obligations. If either party moves a conversation off SellMCM (for example, to text or personal email), we do not see or collect that conversation.

De-identified information

Where we de-identify information — for example, before any permitted use of messages or photographs to improve our systems — we take reasonable measures to ensure it cannot be associated with you or your household. We publicly commit to maintain and use de-identified information only in de-identified form and not to attempt to re-identify it, except that we may attempt to re-identify it solely to test whether our de-identification processes meet these requirements. Before we share de-identified information with anyone, we will contractually require the recipient to maintain it only in de-identified form, not to attempt to re-identify it, and to impose the same obligations on anyone it shares it with.

How we use your information

To evaluate and route the pieces you submit and to send you offers.
To operate seller, dealer, and admin accounts and to communicate with you about your submissions, offers, and deals.
To calculate and charge dealer fees on accepted deals (dealers only; sellers never pay).
To operate our messaging, including relaying messages, concierge assistance, and monitoring messages for compliance with our Terms, as described under "Messages."
To prevent abuse and fraud and to keep the site secure.
To comply with legal, tax, and record-keeping obligations.

Who we share with

We share personal information with service providers that help us operate SellMCM, each used strictly for that purpose:

Vercel — website hosting.
Supabase — our database and file storage, where account, submission, and photo data are stored.
Stripe — payment processing for dealer fees and subscriptions.
Resend — email delivery for confirmations and notifications.

Because SellMCM connects sellers with dealers, some sharing is core to how the service works:

Matched dealers — if you submit a piece and it is routed to our dealer network, matched dealers receive your submission photographs and the piece's general location (city and state). They do not receive your name or contact information at this stage.
The dealer you accept — if you accept a dealer's offer, we share your name, email address, phone number, and the pickup/delivery address with that one dealer (and share the dealer's contact details with you) so you can complete the sale directly. Dealers whose offers you do not accept never receive your contact information.

Modern Hill (our affiliated primary dealer). SellMCM is operated by SellMCM LLC. Modern Hill Furniture is an affiliated company, under common ownership with SellMCM LLC, and acts as the primary dealer on SellMCM: Modern Hill reviews every submission first, and only if it does not buy your piece is the submission routed to network dealers. For that review, Modern Hill receives the same information as any matched dealer — your submission photographs and the piece's city and state, never your name or contact information — and, like any dealer, receives your contact and pickup details only if you accept Modern Hill's offer. Modern Hill is bound by the same confidentiality and no-reuse obligations as every other dealer (Terms §9.7): it uses your submission only to evaluate it and decide whether to make an offer. If Modern Hill does not buy your piece, your submission is not added to Modern Hill's customer database, mailing lists, or marketing systems; and if you sell to Modern Hill, your information enters Modern Hill's systems only as the records for that specific transaction. SellMCM and Modern Hill keep their customer information separate and do not combine their customer databases.

We may also disclose information where required by law or in connection with a business transaction. We do not sell your personal information for money.

Cookies and tracking

We use only essential first-party cookies required for login sessions and security. We do not use advertising cookies, retargeting, or third-party analytics services, and we do not permit third parties to collect information about your activity over time and across different websites through our site. Because we do not engage in that kind of tracking, our site does not respond to browser "Do Not Track" signals — there is no cross-site tracking to opt out of.

How long we retain it

We keep account and submission information for as long as your account is active or as needed to provide the service, and after that only as required to comply with legal, tax, and record-keeping obligations, resolve disputes, and enforce our agreements. Dealer billing records are retained as required for tax and payment-dispute purposes. Technical information used for security and rate limiting is retained for a short period and then discarded.

Your choices

You may contact us to request access to, correction of, or deletion of personal information we maintain about you. We may need to verify your identity before responding, and we may decline or limit a request where permitted — for example when information is needed to complete a transaction, maintain business or tax records, prevent fraud, comply with law, resolve disputes, enforce our agreements, or protect security. We will not discriminate against you for making a privacy request. Email us at support@sellmcm.com and we'll respond within a reasonable time.

Your California Privacy Rights

This section applies to California residents and supplements the rest of this Privacy Policy.

The categories of personal information we collect, the ways we use and share it, and your choices are described in the sections above. We do not sell your personal information for money, and — as described under "Cookies and tracking" — we do not share it for cross-context behavioral advertising, so we do not offer a "Do Not Sell or Share My Personal Information" option.

You may contact us to request access to, correction of, or deletion of your personal information as described under "Your choices," and we will respond subject to identity verification and the legal and operational exceptions noted there.

CCPA status. Although we are not currently subject to the California Consumer Privacy Act because we do not meet its applicability thresholds, we aim to respond reasonably to California privacy requests as described above.

Changes to this policy

We may update this Privacy Policy from time to time. If we make material changes we will notify users by updating this page and changing the date above, and we may provide additional notice where appropriate.

Contact

Questions about this policy? Reach us at support@sellmcm.com.

1412 W Plainfield Road, Countryside, IL 60525